Neutralizes, detangles and moisturizes the hair leaving it soft and more manageable. Creamy Aloe Shampoo which includes Olive Oil, Aloe Vera, Panthenol, and Lecithin, provides the hair with maximum moisturizers. Vitamin E imparts sheen as it helps protect the hair and scalp during shampooing. Olive oil rich in essential fatty acids infuses moisture directly into the scalp and hair shaft. With consistent use, olive oil has historically been known to improve elasticity and hydration in hair.